Cole LaBrant is a well-known American social media star, YouTuber, and family vlogger, famous for sharing his life online.
He is married to Savannah LaBrant, and together they have five children, including Savannah’s daughter from a previous relationship.
In this article, we will explore Cole’s full biography, wife, his kids names, net worth, and how he earns his income through social media and brand deals, so keep reading to learn more!
Who is Cole LaBrant?
Cole LaBrant full name is Cole Richard LaBrant, a popular American social media star, YouTuber, actor, and family vlogger.
He became famous through short videos on the now-closed Vine platform and later grew a huge following on YouTube.
Cole shares his life online with his wife, Savannah, and their children on the channel “The LaBrant Fam”.
He is loved for his fun, family-friendly content and strong Christian values. His videos often include family pranks, challenges, parenting moments, and messages about faith and love.
He is also known for his positive personality, good looks, and being a loving husband and dad.
Over the years, Cole has built a loyal fanbase and inspired millions with his joyful family life and honest content.
Cole LaBrant Early Life and Parents
Cole LaBrant was born on August 21, 1996, in the small town of Troy, Alabama, USA. He grew up in a warm and loving home with strong family values.
His childhood was full of laughter, games, and close family moments that shaped the person he is today.
From a young age, Cole showed a fun, playful personality and loved making others smile, traits that would later help him succeed as a content creator.
Cole’s parents, Sheri and Ken LaBrant, have been together since they were just 17 years old. Their deep bond and long-lasting marriage gave Cole a powerful example of love, faith, and commitment.
His mom, Sheri, is especially known for her kind heart and strong faith, and she even appeared with Cole on The Amazing Race 28 in 2016.
He is American by nationality and comes from a White (Caucasian) ethnic background, and his upbringing was deeply rooted in Christian faith.
Cole LaBrant Siblings
Cole is one of six children, which meant the house was always busy and full of energy. He has four brothers Luke, Jack, Clay, and Tate and one sister, Lily.
Growing up in such a big family taught him many life lessons, like the importance of working together, showing respect, and supporting one another.
Whether they were playing sports in the backyard or filming silly videos, Cole and his siblings were always close.
As for his education, Cole went to school in Troy, Alabama. While there’s not much public information about whether he went to college, it’s known that Cole started gaining fame on social media in his late teens.
Cole LaBrant Age
Cole LaBrant is 29 years old as of 2025. He was born on August 21, 1996, which makes his zodiac sign Leo.
His youthful energy, playful personality, and family-focused lifestyle have made him a favorite among people of all ages.
Cole LaBrant Height and Weight
Cole stands tall at 6 feet 1 inch (1.85 meters), which adds to his strong and charming presence on screen.
His weight is estimated to be around 75–80 kilograms (165–176 pounds).
One of Cole’s standout features is his brown hair, which, along with his bright smile and expressive eyes, makes him quite handsome.
His youthful looks, clean style, and natural charisma have always helped him connect with audiences.
Cole LaBrant Career Journey
Cole LaBrant’s rise to fame didn’t happen overnight. It was built step by step, starting from a small town and growing into a global digital presence.
His career can be best understood in two key stages—his early beginnings with social media and his transformation into a family content creator and businessman.
Each step of his journey shows how passion, creativity, and consistency can turn simple videos into a successful career.
From Vine Fame to YouTube Beginnings
Cole first made his mark on social media in 2013 when he joined the now-closed video app Vine.
He teamed up with two friends, Baylor Barnes and John Stephen Grice, to form a comedy group called “Dem White Boyz.”
The trio posted short, funny, and often goofy dance and sketch videos that quickly gained massive attention.
Their relatable humor and high-energy style earned them millions of views and followers in a short time. This was Cole’s first taste of internet fame.
Thanks to their viral success, the group even signed a contract with Water Bluff Clothing Co. in 2013.
At that point, Cole was still a teenager, but he realized the power of social media and how it could become a full-time career.
He quickly gained a loyal fanbase who followed him for his humor, charm, and authentic personality.
When Vine shut down in 2017, many creators struggled to maintain their fame—but not Cole. He smartly transitioned to YouTube, where he began posting lifestyle and vlog-style videos under the name “The Super Cole.”
This shift allowed him to explore longer content, show more of his personality, and connect even deeper with fans.
One of his early viral YouTube moments came in 2015, when he released a “promposal” video asking Selena Gomez to his high school prom. The video gained national attention and showed Cole’s creative and bold side.
Building “The LaBrant Fam” and Becoming a Family Creator
The second big phase of Cole’s career started when he met Savannah Soutas in 2016.
At the time, Savannah was a young, single mom and already had a growing audience on Instagram and Musical.ly (now TikTok). The two quickly connected, and their relationship blossomed both in life and online.
In 2017, after their marriage, they rebranded Cole’s YouTube channel into “Cole & Sav.” The channel featured them as a couple and included Savannah’s daughter, Everleigh, in many videos.
As their family grew, they rebranded again to “The LaBrant Fam.” This channel focused on family-friendly content, daily routines, fun challenges, pranks, and parenting experiences.
Their honesty, Christian values, and genuine love for each other made them stand out from many other creators.
What started as a simple vlog grew into a massive online brand with over 13 million subscribers on YouTube and millions more on TikTok and Instagram.
Cole and Savannah also co-wrote a book in 2018 titled “Cole and Sav: Our Surprising Love Story,” which gave fans an inside look into their personal journey.
Beyond YouTube, Cole explored other creative outlets. He appeared in short films like “Jurassic World: Fallen Kingdom – The Trailer Rescue,” joined his mom Sheri on The Amazing Race 28, and featured in content from Dhar Mann Studios.
Today, Cole LaBrant is more than just a content creator—he is a father, a husband, a businessman, and a role model to many.
His journey from funny six-second Vine clips to a full-time career in family media shows the power of staying true to your values, working hard, and evolving with the times.
Cole LaBrant Wife
Cole is married to Savannah LaBrant. They met in 2016 and got married on July 9, 2017.
Savannah was already a social media influencer and had a daughter, Everleigh, from a previous relationship.
Their love story was unexpected but strong. They were young Cole was 19, and Savannah was 23 with a 3-year-old daughter.
However, they built a deep bond and quickly became a popular couple online. Their shared values of faith, love, and family have helped them grow stronger together.
In 2018, they released their book “Cole & Sav: Our Surprising Love Story,” telling their journey from meeting to marriage.
Cole LaBrant Childrens
Cole and Savannah have a big, beautiful family. They are parents to five children:
- Everleigh Rose – Savannah’s daughter from a previous relationship
- Posie Rayne LaBrant – born December 2018
- Zealand Cole LaBrant – born July 2020
- Sunday Savannah LaBrant – born June 2022
- Beckham Blue LaBrant – born May 2024
Cole loves being a dad and often shares moments from fatherhood, including diaper changes, bedtime stories, and fun outdoor play.
He treats Everleigh as his own daughter and speaks often about the joy and lessons of raising a big family.
Cole LaBrant Net Worth and Salary
Cole LaBrant’s net worth is estimated to be around $7 million as of 2025. This impressive figure comes from years of building his brand as a family-friendly content creator and influencer.
Starting from humble beginnings in Alabama, Cole has turned his online presence into a full-time career, earning a significant income from various digital platforms and collaborations.
He and his wife, Savannah, have successfully created a thriving business around their family life, with millions of followers tuning in to watch their daily adventures.
Cole’s income comes from multiple sources, and his strong presence across social media platforms allows him to work with well-known brands and attract high-paying sponsorships.
The LaBrants have mastered the art of family vlogging, balancing entertainment with relatable, wholesome content.
Here is a breakdown of Cole LaBrant’s main income sources and earnings:
YouTube Ad Revenue: The LaBrant Fam channel earns an estimated $3,000 to $48,000 per month, depending on views and engagement.
With millions of subscribers and highly watched videos, this remains one of their top income streams.
TikTok Sponsored Videos: Cole is very active on TikTok under the username @thesupercole, where he has more than 23 million followers.
He can earn up to $18,000 per sponsored post, depending on the brand and campaign.
Instagram Promotions: On Instagram, Cole shares family updates, lifestyle content, and brand collaborations.
He earns about $16,000 per branded post, based on his reach and engagement.
Book Sales: In 2018, Cole and Savannah co-wrote a book titled “Cole and Sav: Our Surprising Love Story.”
The book adds to their income through sales and helps strengthen their brand as a couple and family influencers.
Brand Deals: Over the years, the LaBrants have worked with several big-name brands, including:
- Walmart
- HelloFresh
- Dove
- Spanx
- SmartSweets
- Lulus
- FabFitFun
- Secret Deodorant
- Kohl’s
Cole LaBrant’s ability to reach millions of viewers with family-focused, faith-based, and entertaining content makes him one of the most successful digital creators in his niche.
With multiple income streams, continued audience growth, and strong brand relationships, Cole’s net worth is expected to keep growing in the coming years.
Social Media
Cole is one of the biggest family influencers on social media. Here is where you can find him:
- YouTube: The LaBrant Fam – 13+ million subscribers
- TikTok: @thesupercole – Over 23 million followers
- Instagram: @cole.labrant – Family photos, life updates, and faith-based content
- Facebook: Public page for updates and fan engagement
His posts are wholesome, funny, and faith-filled. He’s become a role model for young dads and couples wanting to balance love, parenting, and a positive lifestyle.
Conclusion
Cole LaBrant is more than just a YouTube star he is a husband, father, and role model. From his small-town roots in Alabama to global fame online, his journey has been full of heart, faith, and family.
Whether he’s filming a family prank, reading bedtime stories to his kids, or sharing a prayer with his wife, Cole lives life with purpose and positivity.
Through his content, Cole inspires others to cherish family, stay grounded in faith, and find joy in everyday life. And with Savannah by his side, their love story continues to grow—on-screen and off.
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